AuctionIntelligence Analysis Tool Helps Sellers on eBay

March 25, 2004 -- Certes Consulting has released the newest version of the popular AuctionIntelligence this month, a software tool that helps eBay sellers analyze eBay auctions. The program works by first scanning all of the auctions that meet specific search criteria, belong to an eBay category, or were listed by a particular seller. It then generates over a dozen reports to help sellers analyze the wealth of information that has been collected.

With this newest release, AuctionIntelligence now supports eBay US (ebay.com), eBay Motors (ebaymotors.com), and eBay UK (ebay.co.uk).

AuctionIntelligence provides sellers with insights as to what categories, items, and sellers are hot on eBay and can help sellers become more successful and more profitable when selling on eBay by highlighting these trends in easy-to-read reports.

"We've had users tell us that AuctionIntelligence can perform analysis in minutes that used to take hours of manual investigation," said Dan Battagin, spokesman for Certes Consulting. "It's really amazing how few tools are out there to really help sellers make the most out of eBay and learn what works and what doesn't on the site. With AuctionIntelligence, our goal is to make it brain-dead-simple to learn exactly what items to list, and how and when to list them in order to make the most profit."

AuctionIntelligence helps sellers by analyzing search data to provide:
* Search summaries, showing the total number of auctions listed, the number of items sold, sell-through rate, breakdowns of the types of auctions, average overall price, and average seller feedback.
* In-depth reports on eBay auctions, such as the price of an item over time; the effect of feedback on the final price of an auction; the words that can be added to an auction title to get the most bids or the highest final price; a listing of sellers who sell the most items and their sell-through rates; and a listing of buyers who bid the most items.
* Customizable, historical reports so that users can analyze eBay data over longer periods of time - noting annual trends, holiday run-ups, etc.

AuctionIntelligence can help answer questions like:
* What categories and items have the highest sell-through rates?
* How long should my auctions be, and when should they end?
* What should I put in the title of my auction to get the most bids and highest price?
* Who else is selling the items I am going to sell? Who is buying?

AuctionIntelligence is available for download on the Certes web site and is free for two weeks, after which users can continue to use the program for $9.99 per month, which includes all future updates.

About Certes Consulting
Founded in 1999, Certes Consulting provides powerful, easy to use auction analysis solutions that enable eBay sellers to quickly and easily discover the knowledge hidden in the eBay marketplace and gain the competitive edge. More information is available on the web at http://www.certes.net/AuctionIntelligence



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