VikingBra.com launches free P2P software client for online dating, real-time classifieds, and local insider-based entertainment reviews worldwide

Stockholm, Sweden September 16, 2004 -- VikingBra.com today announced the official launch of its free peer-to-peer (P2P) software client which combines online dating, instant classifieds, and real-time entertainment reviews.

Utilizing "friend-of-a-friend" social networking principles, VikingBra(TM) allows you to leverage and expand your existing network of friends – up to 4 degrees of separation, while simultaneously retaining a great degree of control over who may contact you. Furthermore, VikingBra(TM) incorporates sophisticated P2P technology – including secure, encrypted instant messaging, direct inter-member file transfers, private voicemailboxes, secure internal text messaging system, and dynamic graphical photo trees – together with real-time "presence" indicators of a user's online/offline status for encrypted instant communications between members.

As a personal online entertainment concierge, VikingBra(TM) will allow its members to find other members who share similar interests – whether for friendship or dating, find last-minute deals and instantly communicate with those online members for real-time transactions, and enjoy aggregated member-based "insider" reviews of top bars, nightclubs, and entertainment establishments in top cities worldwide.                                            

Specific features include:
· Free posting of your personal profile for dating or friendship
· Free posting/search of classifieds for last-minute deals
· Free posting/search of events in major cities worldwide
· Free posting/search of entertainment reviews and gossip in major cities worldwide
· Free creation/membership in various interest groups
· Free posting of board messages and interaction/discussions between members
· Free graphical search of your expanded social network
· Free secure, encrypted instant messaging and P2P-based direct file transfers between members
· Free personal voice mailbox greeting & sending of voice messages to other members
· Free private internal messaging system between members
· Free personal weblog and testimonials page

VikingBra(TM) thus has the potential to not only be a useful free networking/communications/dating tool between friends & acquaintances, but also a real-time classifieds marketplace for last-minute deals and live knowledge database of local insider reviews for entertainment establishments in major cities worldwide.

"P2P technology has focused on file-sharing and resource-sharing applications up to now, however the real potential lies in the ability to also enable/aggregate experience-sharing with online presence indicators and direct contact tools – whether for online dating, real-time classifieds, or aggregated live local insider-based entertainment reviews," notes George Lai, a private investor and VikingBra founder, "It is our hope that the slightly-irreverent VikingBra(TM) brand name will become a synonym for a fun, useful tool and personal online entertainment concierge that is used every weekend by fun-loving upscale singles in major cities worldwide."

To download your free copy of VikingBra(TM), please go to http://www.VikingBra.com and click on the "Download VikingBra!" button at the bottom of the page.



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